When Paul van Essche served as director and co-owner of LeftBrain, Inc., he provided oversight on strategic projects for several clients in the private and public sectors. One of these projects was the International Air Transport Association’s (IATA) endeavor to cope with the growing problem of paper ticket management, an effort which led to some of the first discussions and prototyping of e-ticketing ideas in the industry. Paul van Essche supervised this revolutionary project, which helped galvanize e-ticketing as a popular option for airline companies.
IATA continues to help its members find original and cost-effective solutions to the many challenges of running a successful airline. It defined eight areas of concentration for airlines that wish to remain prosperous and efficient in today’s travel market: focus, growth, agility, frugality, worthiness, balance, responsibility, and protection. These themes are designed to keep the executive teams of airline businesses inquisitive. The association proposes that these organizations continually ask themselves questions such as: How can we reduce costs? How can we boost revenue? How can we sharpen strategic direction?
An interactive Path to Prosperity map can be found on the official IATA website.